The full network rebrand. Counter Culture Inc runs seven shows across the week — Counter Culture Sports, The G Money Show, Hot Topic with Copville, Counter Culture Live, Open Mic, Counter Culture Gaming, and The Life Raft with Jake and Jay. The branding had grown inconsistent show by show, so the studio rebuilt it: every show distinct, all of it unmistakably one network.
Sport, comedy, gaming, law enforcement, late-night talk — each show has its own audience and tone, but the network has to read as one coherent thing across every platform. That's the problem this system solves: visual hierarchy between the parent network and its shows, and a framework so new shows join the lineup already looking like they belong.
The studio produces every visual asset across the network — show logos, podcast cover art for Spotify and Apple, YouTube thumbnails per episode, social banners and tiles, lower thirds for video episodes, and merchandise for the network's store — plus strategic direction on how the brand evolves as the lineup grows.
The identity doesn't stop at logos. It runs through the lower thirds every show broadcasts with, the app members live in, and the intros and theme audio each show opens on — one language across every surface.
