Ecommerce · Brand world · Merch

Copville OG

Copville OG is a cop-culture merch brand. Hot pink neon, Vice City aesthetic, no apologies. The studio built the whole brand world: rebuilt the Shopify store from scratch, migrated everything off the old Squarespace store, cleaned the catalogue and wired Printify and Printful for print-on-demand — relaunch-ready on the main domain, attached to a live audience of 300+ products deep.

Live at copvilleog.com 300+ products 146+ sticker designs Custom gear partner Lock’d Up Podcast tie-in
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The whole project, front to back

Copville OG came to the studio as a brand with an audience and a Squarespace store that couldn’t carry it. The studio rebuilt everything: the brand voice, the storefront, and the product line — designed, structured and ready to relaunch on the main domain.

Copville OG — brand, Shopify store and merch line
01 / 05Copville OG — brand, Shopify store and merch line
Rebuilt from scratch — Shopify storefront, migrated off Squarespace
02 / 05Rebuilt from scratch — Shopify storefront, migrated off Squarespace
The brand voice — Vice City aesthetic, hot pink neon
03 / 05The brand voice — Vice City aesthetic, hot pink neon
A full catalogue — patches, stickers, tins, drinkware, hats, apparel
04 / 05A full catalogue — patches, stickers, tins, drinkware, hats, apparel
The Zyn collection — twelve designs, one product family
05 / 05The Zyn collection — twelve designs, one product family

The process

First the voice: hot pink neon Copville script, Vice City skyline, the WAR hat, “THE JOB IS DEAD” caution tape — one aesthetic across socials, marketing and live broadcasts, no apologies. Then the platform: the catalogue audited and migrated off Squarespace onto a Shopify store rebuilt from scratch — collection architecture, product data cleaned, Printify and Printful wired for print-on-demand so drops ship without holding stock. Then the range: 300+ products across patches, stickers, drinkware, hats, embroidered caps and apparel — including twelve Zyn tin designs, each its own brand statement on the same product. The whole thing plugs into the network: the Copville lower-third runs through Overlay Flux on every broadcast, driving the audience straight back to the store.

Scope — brand voice · Shopify rebuild · Squarespace migration · catalogue design · POD fulfilment (Printify/Printful) · broadcast tie-in
Range — 300+ products · 12 Zyn tin designs · patches · stickers · drinkware · hats · apparel · custom gear
Status — designed, built, ready to relaunch · live at copvilleog.com

Copville OG — mini store

A live snapshot of the real thing. Categories and best sellers below link straight into the store.

300+ PRODUCTS146+ STICKER DESIGNSGOON CITY — EST. 2023

Custom engraving — Yetis, Ridge wallets, firearms, knives, awards — by Nick The Gun Guy, exclusive Copville partner.

Open the live store →
Next project

Dilks for Sheriff →